
Re: What is your biggest challenge right now?
My biggest challenge is finding businesses that want to plan ahead. Most business owners have their heads down and are swimming as hard as they can. They don't look up and see the direction they are going or what's ahead of them. There can be a hugh water fall coming up or they can be in a rip current going out to sea and they don't know. They say they don't have the time or money and yet they waste it every day without planning.
My struggle is explaining that working hard is different than working smart. Businesses have to do both right now and, those who will survive, need to look up sometimes.
Can you tell me how to get that through their heads?